York St John University's previous gowning supplier fell short of meeting the institution's expectations on multiple fronts, leading to a subpar experience for graduates and their families.

One significant issue was the ineffective communication and collaboration, creating unnecessary stress on York St John staff.

Additionally, the absence of a sustainable focus in the company's academic dress creation highlighted a missed opportunity for environmentally responsible practices.

Furthermore, the failure to incorporate modern technology in their services added an extra layer of inconvenience. Recognising the importance of a forward-thinking approach to graduation ceremonies, York St John University sought a new gowning supplier committed to excellence in service, sustainability, and the integration of technology for a more streamlined and contemporary experience.