York St John University's previous gowning supplier fell short of meeting the institution's expectations on multiple fronts, leading to a subpar experience for graduates and their families.

One significant issue was the ineffective communication and collaboration, creating unnecessary stress on York St John staff.

Additionally, the absence of a sustainable focus in the company's academic dress creation highlighted a missed opportunity for environmentally responsible practices.

Furthermore, the failure to incorporate modern technology in their services added an extra layer of inconvenience. Recognising the importance of a forward-thinking approach to graduation ceremonies, York St John University sought a new gowning supplier committed to excellence in service, sustainability, and the integration of technology for a more streamlined and contemporary experience.

By addressing these key aspects, Graduation Attire not only met but exceeded York St John University's expectations, contributing significantly to the overall success and positive atmosphere of the graduation ceremony.