Aston University is a research-led university known globally for their world-class teaching excellence.

Aston University's experience with its previous gowning supplier proved to be unsatisfactory, as the supplier fell short of meeting the university's expectations on multiple fronts. One significant issue was unclear communication and collaboration leading up to the event, causing stress on the staff members. Additionally, the lack of clear on-the-day signage added confusion and inconvenience for graduates and their families, detracting from the celebratory atmosphere of the occasion. Furthermore, the early closure of the booking system created frustration and logistical challenges for students who were unable to secure their gowning appointments in a timely manner.

Recognising the importance of a smooth and positive graduation experience, Aston University sought a new gowning supplier committed to excellence in service and customer satisfaction.